The loveless task

I reach out and offer support. I'm not known, though, so I am greeted with suspicious smiles.
The support I offer is true. I want them to succeed. I don't want this for me, I want it for them.
Yet, they don't understand.
I'm trying to do PR for a sort of collective, but because I'm an outsider, they consider my efforts as invitations to sell out. I don't want that for them. I want them to stay true to their intentions. However, why strive for success, if you're not going to put in a little extra effort and promote yourself? It's not selling out.
Yes, it is selling. But it's not selling out. The line isn't that fine - it's clear and obvious. If you want something, you're not going to get it by staying hidden in your lounge room studio.